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Semiotics at the Devil!
This photo with it's pentagrams, skulls, swords and cryptic black candles, by symbolism alone,is evil according to Northrup Frye's "Essay on Myth". To Frye there are many signs and symbols that tell the story of the demonic in this photo. First there is the pentagram, which today is seen as a sign of Satanic evil. There are also skulls on lances which signify victory according to Shakespeare's Macbeth. There are also cryptic black candles. The black again signifying the dark or the evil. According to the signs alone there appears to be a victorious celebration of evil.
The Ferdinand Saussure Essay "A Course in General Linguistics" states that "the linguistic sign is arbitrary and is not related by any inner relationship. There is no natural relationship between the signifier and the signified." (Rivkin 62) Sometimes advertisers will link that relationship to sell products. Sometimes it is done to capture a moment in time. Whatever the reason; language and linguistics, according to Saussure, doesn't put the two together. We do that after the fact.
Works Cited
Rivkin, Julie and Ryan, Michael.Literary Theory: An Anthology. Eds. 2nd Ed.
Blackwell Publishing: 1998.
Frye Lecture. Wexler, Steven, Semiotics and Frye. 07-21-09. Major Critical Theories.CSUN
Frye, Northrop . Anatomy of Criticism. 1957.
(photo) motleymuseum.com/wanted.htm
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